Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere

Big Data : how to build trust with consumers and keep it
Mar22

Big Data : how to build trust with consumers and keep it

With Big Data the digital tracks we are leaving behind us can be exploited, leading to more personalized relationships but also to more fear and distrust. The feeling of being tracked can break the relationship with the customer. This risk is particularly important in the context of public service organizations for which trust is an essential part of the job. “Building trust” was the topic of the first panel discussion to...

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Artificial intelligence: are algorithms biased by nature ?
Mar20

Artificial intelligence: are algorithms biased by nature ?

I attended a workshop at the Maastricht European Centre on Privacy and Cybersecurity where I met Prof. Alessandro Mantelero of Polytecnico di Torino. Prof. Mantelero is well known as a specialist in the protection of personal data, which has become a very important topic with GDPR. In his talk he was discussing among other things the biases of algorithms and highlighted the need to avoid them. Using examples from the insurance sector...

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Twinkind went bankrupt : another startup in 3D printing has died
Mar03

Twinkind went bankrupt : another startup in 3D printing has died

A few years ago we discovered in Berlin a very hot startup : Twinkind. They specialized in 3D printed figurines in a quality never seen before. Their process was based was unique as we explained in this interview of its founder Timo Schaedel. Unfortunately Twinkind filled for bankruptcy in June 2016. The press realease (in German) doesn’t give much detail on the reasons of the failure but our guess is that the market was...

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I finally found a useful Virtual Reality (VR) application
Feb27

I finally found a useful Virtual Reality (VR) application

I have often been disappointed by Virtual Reality (VR) applications. Like IoT (Internet of Things) most VR applications add no or little value for the user. There is an entertainment effect but it’s far from sufficient to make you a loyal and recurrent user. On my latest visit to Ecole Polytechnique Federale de Lausanne (EPFL) I had the opportunity to quickly visit the Pierre Soulages exhibition that has held in the Art Lab....

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When will the IoT market eventually crash ?
Feb22

When will the IoT market eventually crash ?

I attended the first day of Unconvention in Brussels in January and what I saw and heard made me reflect on the value of innovation. During the first set of presentation, a speaker explained the current state of an IoT project in Porto where sensors had been implemented everywhere to make the city management more efficient and life more livable. For instance sensors measured pollutants (ozone and CO2) and connected to busses’...

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Visit to EPFL ArtLab featuring leading Big Data projects
Feb20

Visit to EPFL ArtLab featuring leading Big Data projects

I had several opportunities to visit the Ecole Polytechnique Federale de Lausanne (EPFL) to discuss scientific and technical collaborations in the field of Big Data. EPFL is one of the worldwide most renown engineering schools/university, with world-class researchers. Big Data is no exception. EPFL (and Switzerland in general) knows how to attract the best brains from the most diverse countries in the world. On my latest visit I...

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