Marketing, customer satisfaction and loyalty

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How Big Data will influence the future of advertising
Jul25

How Big Data will influence the future of advertising

“What is the impact of Big Data on online advertising” is the question I was asked to answer on the occasion of an EGTA ((European Group of Television Advertising) workshop that took place on 29 and 30 June 2017 in Brussels (my thanks to Yuri Loburets for his kind invitation to speak). Rather than repeating the same clichés about Big Data again and again I chose to put advertising and Big Data back in a historical...

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Defining an ethical framework for collecting, analyzing, and exploiting personal data
Jul05

Defining an ethical framework for collecting, analyzing, and exploiting personal data

After our meetup on Big Data and Ethics at DigitYser we held an executive Lunch with Michael Ekstrand to discuss some important, yet emerging issues related to current practices around data. All participants were obviously mainly interested in dealing with how ethics will affect those practices and we agreed with Philippe Van Impe and Geert Verstraeten that we will address this topic in the upcoming data bootcamp organized by...

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The right to failure doesn’t exist with artificial intelligence. This is terrible.
Jun26

The right to failure doesn’t exist with artificial intelligence. This is terrible.

Artificial intelligence, algorithms based on machine learning, have turned our lives into one of efficiency where failure doesn’t exist anymore. For algorithms an error doesn’t exist ; it’s just a prediction that hasn’t worked because of missing data points. This statistical “accident” will be taken into account to improve predictions a step further. In the field of algorithmic governance failure is...

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Big Data and Ethics : first sucessful meetup at DigitYser in Brussels
Jun21

Big Data and Ethics : first sucessful meetup at DigitYser in Brussels

On 15 June 2017 my friend Philippe Van Impe gave me the opportunity to organize the first meetup in his newly opened Big Data temple in Brussels : DigitYser. And what a success ! The topic of this first Meetup at DigitYser was “Big Data and ethics“, an important topic in data science yet insufficiently covered. The idea for this meetup popped up during my talk at the Data Innovation Summit where people started tweeting...

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GDPR : what does data portability really mean ?
Jun14

GDPR : what does data portability really mean ?

The General Data Protection Regulation (GDPR) enforces the concept of data portability. What it means remains however opaque for most of us as the concept behind data portability can’t be easily applied and doesn’t really correspond to any expressed or latent consumer’s needs. Portability : a game changer for many industries, pushed by the European Commission The concept of portability is at the heart of the action...

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Allianz mobile app for connected car insurance hooks prospective customers
May31

Allianz mobile app for connected car insurance hooks prospective customers

Transforming leads into clients is a challenge for most companies and the heart of the sales process. What if leads could convert themselves into customers ? In that perspective the initiative of Allianz in the field of “connected insurance” is very clever. The promise of “connected car insurances” is to obtain a discount depending on how well you drive. Allianz gives up to 30% discount for good drivers. A...

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