Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere

Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin
Apr12

Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin

A few weeks ago we discussed an interesting, yet rather unusual, pricing scheme in the retail sector applied by e-merchant Garçonne & Cherubin : the Pay-What-You-Want system. We discuss today the experience of Edward Vizard, founder of Garçonne & Chérubin, on this pricing scheme. IntoTheMinds: How did you come up with the idea of ​​making a Pay-What-You-Want system? Edward Vizard : Being of British origin and particularly...

Read More
Ford builds trust and satisfaction with the Ford video check
Apr10

Ford builds trust and satisfaction with the Ford video check

Ford is currently rolling out a new digital tool that will help build trust and enhance customer satisfaction : the Ford video check. We tested it and it’s just amazing. Read further to see how Ford is transforming the car maintenance experience into a trust building experience that will eventually improve customer loyalty. Car maintenance and repair : a matter of trust If you have already brought your car for repair, you know...

Read More
Education : machine learning for better learning
Apr07

Education : machine learning for better learning

Among the really exciting application of machine learning, there is one that fascinates me : machine learning in the classroom. Recently some very exciting applications have been described to use algorithms to enhance the quality of education and make children smarter. This field of research was cited among the top 10 technologies to follow in 2017. There is hope : data can be used for Greater Good I had been very pessimistic in...

Read More
Data Innovation Summit 2017 : Big Data for Greater Good
Mar31

Data Innovation Summit 2017 : Big Data for Greater Good

The 2017 edition of the Data Innovation Summit is now over and it quickly sold out. What a great success for Philippe Van Impe and his team who have once managed to organize an amazing event. I was kindly invited by the organizer to give a keynote speech on my work at RTBF where I design and conduct the personalization program. Working in a public service environment makes things incredibly different from any private and commercial...

Read More
Virtual Reality : Interview of ArtMyn founder, Loic Baboulaz
Mar27

Virtual Reality : Interview of ArtMyn founder, Loic Baboulaz

After a visit at EPFL in Lausanne we discovered the work of ArtMyn, a startup specialising in Virtual Reality applied to Art. We interwied its founder, Loïc Baboulaz, to understand the genesis of ArtMyn and the evolution of the virtual reality market. IntoTheMinds : where does the original idea for ArtMyn come from ? Loic Baboulaz : ARTMYN is born from the academic project called eFacsimile that ran from 2012 to 2015 at the Laboratory...

Read More
Recommendation algorithms : the myth of filter bubbles at stake
Mar24

Recommendation algorithms : the myth of filter bubbles at stake

We’ve already discussed filter bubbles on this blog, a rather technical term that describes the negative effet of algorithms on our digital life. For more information read this thorough article. Whether or not filter bubbles really exist is still debated and I wanted to compile all scientific results on the subject. There are actually very few of them/ Although Pariser (2011) has claimed the obvious existence of filter bubbles,...

Read More