Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Charlie Chaplin had invented an earlier version of Big Brother
Jan17

Charlie Chaplin had invented an earlier version of Big Brother

Have you ever read George Orwell’s “1984” book ? In those times of global surveillance, Big Data and massive hidden data collection processes, everyone’s talking about Big Brother but few actually know what it is. Last year I finally made time to read “1984” and was not disappointed; except perhaps that Big Brother is not as much personified as I expected. One invention that really struck me (pardon...

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Give me my time back ! I’m a digital slave.
Jan03

Give me my time back ! I’m a digital slave.

It happens again and again and there is nothing I can do. The temptation is too big. I can’t resist staring at my screen and losing my time watching and doing things that I don’t really want to do. Rather than doing things that would enrich me, I can’t resist the temptation of browsing my Facebook feed, looking at the latest notifications, watching poor videos on YouTube. Social medias are my grave. I want to get out...

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Media convergence : 2-day workshop in Mainz (Germany)
Nov29

Media convergence : 2-day workshop in Mainz (Germany)

I had the pleasure to be invited by the University of Mainz (Germany) to give a talk on the use of recommender systems in the broadcasting industry. The 2-day conference started on 16 October at the Chancellery of Rheinland-Pfalz in Mainz, and continued on 17 October at the ZDF headquarters. The conference was entitled “Better stream or watch TV” and was composed of 4 sessions : how does the market change ? how does the...

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Advertising : limiting cookie lifetime will destroy value
Nov20

Advertising : limiting cookie lifetime will destroy value

Preliminary information : there are two competing rules for setting up maximal cookie lifetime. The European Commission (based a.o. on a proposal by CNIL) suggests to limit lifetime to 360 days whereas Google proposes 720 days. One year vs. two years is basically what you have to chose from. In no case it should be more than that. Yet, as Miller and Skiera explained at the 2017 EMAC conference, lifetimes of up to 8000 years have been...

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Market research : authentication on media website, a growing trend
Nov08

Market research : authentication on media website, a growing trend

As announced in an earlier article of this blog, I organized a 2-day conference on Single-Sign-On at RTBF (read more here). From a market research perspective this conference allowed participants to clearly understand that SSO was a growing trend among public service broadcasters. We had the please to listen to 9 amazing speakers from very different organizations and horizons : Tim Rowell (Piano.io), Ben Sekhon (Gigya, leader on the...

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Recommendation algorithms : how CNN.com and Quartz learn to better know you
Nov02

Recommendation algorithms : how CNN.com and Quartz learn to better know you

Making meaningful algorithmic recommendations require that your algorithm is “fed” with data about your customers tastes. This can be done in many ways : implicit feedback : it’s when you track a user’s actions and infere her taste based on them collaborative filtering : using someone’s profile and other similar persons’ taste you are then able to make recommendations explicit feedback : when you...

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Single-Sign-On : a game changer for public broadcasters
Oct20

Single-Sign-On : a game changer for public broadcasters

On 17 and 18 October 2017 I was pleased to organize, as Chairman of the EBU Big Data initiative, a 2-day conference dedicated to Single-Sign-On (SSO). This workshop was hosted at RTBF and welcomed participants from 30 organizations and 10 countries, mainly from the media world (TV, radio and press). Single-Sign-On has been widespread in all sectors for years (it’s instrumental to e-commerce for instance) but the media world has...

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Make big data and algorithms part of the public service media eduction plan
Oct11

Make big data and algorithms part of the public service media eduction plan

On 6 October 2017 I was invited by the Eurovision Academy to give a speech at their General Assembly in Vilnius (Lithuania). The Eurovision Academy is the department, within the European Broadcasting Union, that is responsible for training employees from membres (public service media) and making sure all of them have the opportunity to keep up to date with the latest techniques in terms of employee development. They do a terrific job...

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Signs of the Times : an artistic project on algorithmic recommendations
Sep08

Signs of the Times : an artistic project on algorithmic recommendations

Recommendations are everywhere online but offline recommendations have never been heard of. Until New-Zealand based artists Scott Kelly and Ben Polkinghorne chose to use this widespread technology in an offline context. The result is an eye-opening experiment called “Signs of the Times” that forces us to look at the predominant place recommendations have taken in our online lives. What would we do without recommendaiton...

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Workshop on fairness and ethics in recommendation systems
Sep06

Workshop on fairness and ethics in recommendation systems

On the last day of the RecSys 2017 conference I was fortunate enough to be in the organizing committee of the workshop on fairness, accountability and transparency in recommendation systems (F.A.T.REC). This workshop was the first of its kind within the RecSys community ; the conference is indeed usually very much tech-oriented and Joe Konstan, who chaired the very first ACM Recsys conference, indicated in a plenary session that he...

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