Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Keynote on recommendation algorithms and the need for more ethics
May09

Keynote on recommendation algorithms and the need for more ethics

On 4 May 2018 I was giving a keynote on the RTBF Big Data & personalization project in the radio Tarmac studio (see picture below). The keynote was reserved to RTBF and subsidiaries employees and was well attended. The objective was to raise the awareness on the project I started more than 3 years ago and to introduce topics such as recommender systems, filter bubbles and what public service media can do to improve the...

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Cambridge Analytica closes but it’s only the tip of the iceberg
May07

Cambridge Analytica closes but it’s only the tip of the iceberg

Mn May 2nd 2018 Cambridge Analytica announced it was filling for insolvency in the UK and bankruptcy in the US. In its press release the company declared : the siege of media coverage has driven away virtually all of the Company’s customers and suppliers.  As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the...

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The Big Data revolution started 2 centuries ago
Apr27

The Big Data revolution started 2 centuries ago

In her latest article Antoinette Rouvroy develops an interesting thesis The current Big Data revolution would be the continuation of earlier shifts. Let’s see in more details. Numbers and statistics increasingly being used since 19th century Big Data is based on the massive collection of data and would be, according to Rouvroy, an extension of earlier shifts that started with the increasing use of numbers in the eighteenth...

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Face recognition algorithms are biases towards black people and women
Apr17

Face recognition algorithms are biases towards black people and women

Joy Buolamwini, a MIT PhD candidate, presented her research at the inaugural FAT Conference in New-York. She had previously given a TED talk and been invited to the White House to present her work on algorithmic fairness. In the paper she presented at the FAT conference Joy showed how face recognition algorithms can be biased towards certain segment of the population and in fact lead to discrimination.   Here are the 2 main...

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Artificial intelligence won’t replace you if you are creative: here’s why
Mar28

Artificial intelligence won’t replace you if you are creative: here’s why

“Artificial intelligence will replace us”; “millions of jobs are threatened by artificial intelligence”. I’m sure you all have read those catastrophist headlines. And it’s probably true that the job market will be disrupted on the long run. But I don’t think it’s likely to happen overnight. Most importantly I think some parts of the job market will be entirely safe; those jobs for which...

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Cambridge Analytica scandal: it’s the user stupid !
Mar26

Cambridge Analytica scandal: it’s the user stupid !

The Cambridge Analytica scandal is one of a one-of-a-kind size. It attracted the attention of many and resembles a wake-up call. Yet also triggers some very hypocritical reactions from people who “seem” to discover that Facebook collects an awful lot of data and makes it available to, basically anyone who asks for it. Zuckerberg, king of the hypocrites Everyone seems to discover that the most personal data is being...

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GDPR : these 2 examples prove that US companies are not ready
Mar14

GDPR : these 2 examples prove that US companies are not ready

I gave a keynote speech in February in New-York about the need for US companies to adapt to GDPR. I my discussions with companies over the last 12 months I indeed found out that most companies hadn’t prepared sufficiently (or at all) for GDPR. For a vast majority of companies raising awareness is still a priority and my recent trip to New-York (for the FAT conference) made it clear to me that US companies are mostly unprepared...

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GDPR: what is consent and why it will impact customer satisfaction
Mar12

GDPR: what is consent and why it will impact customer satisfaction

I had a recent experience where one firm didn’t ask my consent and tried to nudge me into doing something that I was firmly opposed to. In today’s article I’d like to highlight the conditions for a valid consent. GDPR : how to collect a valid consent? There are 5 conditions to fulfil for having a valid consent : The customer’s act must be clear and affirmative Forget about policies that a customer implicitly...

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Retail innovation: smart shelves enable dynamic pricing
Jan24

Retail innovation: smart shelves enable dynamic pricing

The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research: see also the example of SIAL in the food sector). This year one interesting innovation caught our eyes : smart shelves enabling personalized pricing Smart shelves for dynamic pricing We already discussed adaptive...

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Market research combines Big Data and qualitative techniques .. 120 years ago
Jan22

Market research combines Big Data and qualitative techniques .. 120 years ago

Visualizing data has become a standard task and one essential component of data science today. But, haven’t we forgotten how lucky we are to have all that data available and to be able to use it for various purposes ?   An early example of Big Data and visualisation project One of the most stunning visualization projects I’ve come to know was initiated more than a century ago by Charles Booth, a Liverpool-born...

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