Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere


This blog is maintained by contributors from the marketing agency IntoTheMinds who take on their free time to publish their analyzes, reflections and discoveries.

Pierre- Nicolas Schwab

Pierre- Nicolas is the founder of the agency and the one that launched the blog in 2008-2009. Besides marketing, his contributions deal with issues on innovation and entrepreneurship. Although all sectors are of interest to him, he has a particular expertise in logistics and supply chain , retail and catering industry and B2C settings in general.

Carmela Milano

Carmela has recently joined the team and specializes in social media and relationships between customers and businesses. A specialist of qualitative methodologies she also writes some more technical post for the “Research” track.

Barbara Andreani

With more than 15 years of experience in technology transfers in Europe, Barbara is a specialist EU-related issues. She covers technological topics and information on funding and innovation programs of the European Commission for entrepreneurs.