This blog is maintained by contributors from the marketing agency IntoTheMinds who take on their free time to publish their analyzes, reflections and discoveries.
Pierre- Nicolas Schwab
Pierre- Nicolas is the founder of the agency and the one that launched the blog in 2008-2009. Besides marketing, his contributions deal with issues on innovation and entrepreneurship. Although all sectors are of interest to him, he has a particular expertise in logistics and supply chain , retail and catering industry and B2C settings in general.
Carmela has recently joined the team and specializes in social media and relationships between customers and businesses. A specialist of qualitative methodologies she also writes some more technical post for the “Research” track.
With more than 15 years of experience in technology transfers in Europe, Barbara is a specialist EU-related issues. She covers technological topics and information on funding and innovation programs of the European Commission for entrepreneurs.