This blog (see legal mentions here) is maintained by contributors from the marketing agency IntoTheMinds who take on their free time to publish their analyzes, reflections and discoveries.
Pierre- Nicolas Schwab
Pierre- Nicolas is the founder of the agency and the one that launched the blog in 2008-2009. Besides marketing, his contributions deal with issues on innovation and entrepreneurship. Although all sectors are of interest to him, he has a particular expertise in logistics and supply chain , retail and catering industry and B2C settings in general.