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Opinion surveys: beware of these 4 types of statistical error
In this article, I discuss in simple terms the 4 types of statistical errors that can occur, singly or in combination, when conducting a survey. I give you practical advice on how to avoid them.
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Data visualization: 6 bad examples analyzed
In this article, I dissect 6 examples of data visualizations (DataViz) that have more or less serious errors.
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Streak CRM: honest feedback after 3 months of use
I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.
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Easter chocolates: tradition threatened by inflation?
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
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Amazon MTurk: advice for successful research
In this article, you’ll find all my advice on how to use Amazon MTurk. This platform simplifies access for respondents, but there are several pitfalls to avoid.
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Surveys: what is a good measure ?
In this article, I explain the concept of “good measurement” in quantitative survey research. I discuss the 4 characteristics that make for good-quality measurement.
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What do customers expect from downtown stores? [Survey]
In this article, you’ll discover the results of a survey on the expectations of customers of downtown businesses. Downtown stores are far from obsolete. Consumers applaud them but also point to several problems.
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Qualitative and quantitative research: differences and uses
In this article, I explain the differences between qualitative and quantitative approaches. You’ll find a summary and concrete examples to help you choose the right methodology.
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6 Qualitative Data Coding Techniques
In this article, you’ll find a comparison of 6 coding techniques for qualitative data (interviews, focus groups). Each technique’s advantages and disadvantages are presented so you can make the best choice.
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Market research: the booming craft beer market
In this article, you’ll discover the latest figures on the beer market in general, followed by a focus on the microbrewery segment. We will focus on the British, Italian, French, Belgian and German markets.