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Air Cork: the story of an inventor who became an entrepreneur

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Beautiful stories need to be known. So is the story of Eric Corti, tne inventor of Air Cork.

Eric presented his already well-developped concept of wine preserver in ABS show “The Shark Tank”. He turned down a $1m offer to buy his idea and decided to launch it by himself and embrace the entrepreneurship path. This was probably a difficult decision but the challenge was worth it.

It was worth the challenge because Air Cork is really an amazin product, a mini revolution for those who opened a wine bottle and want to preserve it.

The Air Cork is the successful result of a divergent thinking process combined to the re-creation of a new, improved customer experience. Not only has wine preserving become a fun activity but Air Cork brings a breakthrough in terms of performances.

If you speak French you just have to look at the video made by Thomas Cabrol, a well-known wine expert. As he said himself “It’s a revolution”.

 

 

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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