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Special Meetup on Big Data and Ethics in Brussels on 15 June 2017

After the tremendous success of the Data Innovation Summit 2017, an online...

Dear bloggers, share strong opinions to stand out from the crowd!

I recently wrote a series of articles on Belfius’ customer...

4 hints to avoid your customer satisfaction survey from failing

In our latest article we discuss the Goodhart’s law and what it meant...

How the Goodhart’s law makes customer satisfaction surveys fail

“When a measure becomes a target, it ceases to be a good measure.”. This...

Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin

A few weeks ago we discussed an interesting, yet rather unusual, pricing...

Ford builds trust and satisfaction with the Ford video check

Ford is currently rolling out a new digital tool that will help build trust...

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