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Market research: the booming craft beer market
In this article, you’ll discover the latest figures on the beer market in general, followed by a focus on the microbrewery segment. We will focus on the British, Italian, French, Belgian and German markets.
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Packaging: Consumers Want Change
This article presents the results of quantitative research among distributors and consumers. The results highlight significant differences of opinion between these 2 groups.
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Eye-tracking and virtual reality: advantages and case studies
In this article, we present a brand-new technology that IntoTheMinds proposes exclusively to its customers. This is eye-tracking integrated into a virtual reality headset for market research purposes. This article explains how this recent technology works, its advantages, and case studies.
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Luxury: Beyond Products, the InRealLife experience
This article analyzes the experiential trend in the luxury sector with a series of concrete marketing actions.
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It’s getting harder and harder to produce ideas
Scientific research shows that researchers in computer science, agriculture, and medicine are becoming less and less efficient
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How to lose $840 by buying a B2B lead list
In this article, I’ll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.
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How to identify and get rid of unprofitable customers
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
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Using the diary in market research
In this article, we examine the diary as a qualitative method. Following a few practical examples, we explain the advantages and disadvantages.
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Is it still possible to innovate? The productivity challenge.
In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.
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Growth managers don’t post enough on LinkedIn
In this exclusive research, you will discover that growth managers in B2B companies are inactive on LinkedIn. The figures are startling. This is detrimental to their ability to generate leads.